¡Guiris, no más! The Role of a DMO in Promoting Responsible Tourism among a Destination’s Key Publics

While studying abroad in Barcelona 2020, I noticed a divide between tourists in residents in the city.

I chose to study this topic for my undergraduate thesis, a requirement of all Butler University Honors students.

The study examines social media's effects on the phenomenon known as “tourism-phobia" affecting tourism-resident relationships in Barcelona and is now published in the Butler University library.

View the study: Undergraduate Thesis: ¡Guiris, no más! The Role of a DMO in Promoting Responsible Tourism among a Destination’s Key Publics: An Analysis of Barcelona Turisme’s Messaging on Instagram