Wabash College Family Day 2025

Because Wabash College Family Day had struggled with obtaining registrations post-COVID, I was tasked with revamping the event.

To connect families with the community, I worked with local organizations to offer discounts during Family Day, which I combined on a discount card I designed. I also created a Family Fun Zone to entertain students' younger siblings, complete with a Wabash-themed friendship bracelet-making station as a nod to the trending Taylor Swift friendship bracelets.

In addition to elevating the programming, I used my marketing skills to design graphics that were both consistent with the College branding and stood out as a unique day on campus. I deployed these graphics via print, social, and email channels to promote Family Day.

As a result, registration increased from 80 to 200+ year over year.