Forty5 Concerts

During my time at Forty5, I began as a marketing associate and was promoted to community marketing manager.

In this role, I managed the marketing of 20-30 upcoming shows at a time, which required strong organization skills and a strong blend of strategic thinking and a detail-oriented mindset.

Each show had its own integrated marketing plan that included localizing advertising materials for social media, adding the show to the company website, sending out pre-sale and on-sale alerts via email, including the show on our print and digital posters, and communicating about the event with local press partners. Because Forty5 hosted everything from traveling dance parties to heavy metal concerts, I needed to be able to quickly put myself in each audience's shoes and tailor each marketing plan to its specific audience.

I introduced press, influencer, and partner ticketing strategies while at Forty5 that brought thousands of new attendees to our events. I worked with organizations like Fox59 IndyNow, Indiana Sports Corp, 500 Festival, Orr Fellowship, IndyHub, Yelp, and more to increase awareness in Indianapolis and drive additional foot traffic at our events. To communicate this impact, I also delivered monthly metrics reports to the marketing team.

After 3 years, I had managed the marketing for over 300 events across 8+  venues.